The short answer is lack of good cybersecurity hygiene and not taking proactive measures to improve the security of the organization. HIPAA Security Risk Assessments and penetration tests that are done proactively, will show what gaps are open. The solution is to fix the gaps and re-perform the HIPAA Security Risk Assessments and penetration tests at least annually to stay ahead.
Research In order to make the most of your B2B sales lead team, you should invest in accurate market research. The latest information can help you identify new prospects, target account segments, and determine the best engagement channels. You can also use data to understand competitors' activities and track deal-level insights. Investing in data-driven insights will help your team allocate resources and time more efficiently. And it will help you understand how your competitors are responding to your products and services. Today's B2B sales process is more complex than ever. With more decision makers and touch points, it's important to ensure that your leads are qualified. To ensure this, use a lead scoring system that determines which leads are ready to buy and which ones are not. B2B sales lead generation requires different skills from traditional sales teams. You must also know how to handle people from different geographical locations and outbound lead generation services.